Essays Will Tavlin Last Sundance in Park City Chason Matthams,  Untitled (Technica 3D rig, yellow) . 2024, oil on linen. 84 x 60". Photo by Object Studies. Courtesy of the artist and Magenta Plains Gallery, New York. © Chason Matthams. “I want you to close your eyes,” said Jess, a perfumer from Napa Valley. “I want you to imagine: You’re sitting in a place where the land seems to hold opposites at once. From the dry desert of the Great Basin and the Colorado plateaus, to the rocky slopes and foothills, to the alpine forests where the air is cooler, sharper. This is Utah. This is Park City. This is Sundance.” She paused. “You may open your eyes.” There were twelve of us at the World of Hyatt brand activation event. We were seated in a basement, surrounded by black leather sofas, LED candles, and jars of freshly cut flowers. Elsewhere in the room, women in pastel-colored flat-brim fedoras lined up for aura readings.…