2 min read Updated: Apr 29, 2026 10:46 AM IST In today’s fast-evolving financial landscape, scams have become increasingly sophisticated, making even well-informed individuals fall victim. In the latest episode of #BeTheSmartInvestor by BSE, in association with The Indian Express, a common theme emerges – many people are aware of scams, but struggle to identify them in real life.  ARTICLE CONTINUES BELOW VIDEO A typical red flag is the promise of “guaranteed returns,” especially claims like 100% profit in a short period. The stock market is influenced by multiple factors, and no legitimate investment can assure fixed or guaranteed returns. If something sounds too good to be true, it usually is. The scammers frequently use strategies such as fabricated testimonials, certificate forgery, and pressure tactics such as ‘offer ends today.’ These are psychological factors that force people to take impulsive decisions without proper verification.…