When Babylist’s founder and CEO, Natalie Gordon, was growing up, she wasn’t always excited about opening her Christmas and birthday presents. Every year, members of her family—especially her grandmother—would contribute money to her college fund. Today, she’s grateful they did. “On a personal level, it was really meaningful. The experience shaped how I view long-term gifting,” Gordon says. Now, her baby registry company —which has built a $750-million-a-year business helping parents create and distribute registries, order items from retailers, and receive them when they want—is trying to get customers to adopt her family’s behavior at scale. The first step? Helping parents and sponsors set up so-called Trump accounts. The new accounts are more formally known as 530A accounts after the relevant section of the Internal Revenue Code. They let parents and sponsors of children born in the U.S. create an investment vehicle for them that will not be taxed annually.…