Spring has sprung, and so too have the season’s frontrunners in prestige fragrance. Data from predictive commerce insights platform Daash Intelligence shows that YSL Beauty came out as the number-one brand by prestige fragrance sales in April, capturing 8.8 percent of share. The brand also dominated at a product level, with four of the top 10 fragrances sold during the month belonging to YSL. Those were: Myslf, Libre, Y eau de Parfum and Myself Le, three of which are men’s fragrances. Related Articles In terms of methodology, Daash Intelligence estimates are generated from a combination of scraped consumer behavior panels; publicly available retailer data; ad spend, and social data. The estimates show that eight of the top 10 brands in April were designer fragrance brands, with Kayali and Sol de Janeiro being the lone exceptions. “Heritage brands still lead in dollars, but disruptive brands continue to win on volume,” said Melissa Munnerlyn, cofounder and chief marketing officer of Daash Intelligence.…