People passing through Zurich and other Swiss airports in the last week of January are likely to have heard somebody humming a Hindi song or draped in an Indian pashmina shawl. India seemed to be everywhere at the annual meeting of the World Economic Forum in Davos, where global political and business leaders congregate each year to ponder the fate of the world. By all accounts, discussions about India and China figured prominently at this year’s forum, undoubtedly in view of these countries’ growing role in the world economy. How Strategic Marketing was Used to Showcase India’s National Economy In India’s case, though, another factor also was at work.…