\ { "@context": "[https://schema.org](https://schema.org)", "@type": "AnalysisNewsArticle", "headline": "Synthetic research is a promise with a catch", "description": "This analysis explores the potential of synthetic data as a privacy-compliant solution for marketing experiments while cautioning that it may fail to capture the 'reality factor' and messy nuances of actual human behavior.", "datePublished": "2026-04-16T08:00:00-05:00", "author": { "@type": "Person", "name": "Greg Kihlström", "jobTitle": "Principal and Chief Strategist at The Agile Brand", "url": "[https://martech.org/author/greg-kihlstrom/](https://martech.org/author/greg-kihlstrom/)", "sameAs": [ "[https://www.linkedin.com/in/gregkihlstrom/](https://www.linkedin.com/in/gregkihlstrom/)" ] }, "publisher": { "@type": "Organization", "name": "MarTech", "logo": { "@type": "ImageObject", "url":…