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Audemars Piguet unveils collaboration with affordable watch brand

The Independent·Amber Raiken·20 days ago
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Luxury Swiss watch brand Audemars Piguet has announced a collaboration with Swatch that could lead to its cheapest model yet. Founded in 1875, Audemars Piguet typically sells watches from $20,000 to well over $1 million each, with its signature stainless steel Royal Oak models starting at $30,000. However, the new Royal Pop watch being launched in partnership with affordable Swiss brand, Swatch, could finally offer a lower price point for customers itching to own an Audemars Piguet. Swatch typically sells sells bioceramic models from $65 to $400. “Introducing Audemars Piguet x Swatch, a disruptive collaboration that fuses joyful boldness and positive provocation with the art of haute horlogerie,” Swatch wrote on Instagram. “Two Swiss icons come together to reimagine a complete new way to wear time and bring future generations to the world of mechanical watches.” The two brands have not revealed what the Royal Pop actually looks like or how much it will cost.…

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