News and Events By Alex McQuiston, Contributor, YouTube Official Blog Mar 11, 2026 [[read-time]] minute read Heading to Austin for SXSW 2026? Whether you are a seasoned creator, a brand marketer, or an AI enthusiast, YouTube and Google are taking over the schedule from Friday, March 13th through Wednesday, March 18th. Here’s your curated guide to the must-attend sessions and interactive experiences. Ready for your Brand Close-Up? Visit YouTube at the Brand & Marketing track to capture your own custom video to post on YouTube Shorts. Our team will guide you through the process & help you capture a unique brand snapshot of your time at SXSW. YouTube will educate the podcasting community on our latest value-added features and share future product roadmap updates. How do high-impact collabs between YouTube creators and brands come together?…