Adobe Summit buzz: Organic traffic is cratering, AEO consultants are overselling. Have the fundamentals changed as much as providers claim? The Gist Crisis of faith. SEO professionals are watching organic traffic flatten or crater as AI answer engines reshape how buyers discover brands. Quality over quantity. AI-referred traffic is small in volume but converts significantly better than traditional organic — if brands can get there. Foundation first. Technical platform readiness, structured data and entity layers matter more than content tactics for AEO success. LAS VEGAS — Jairus Mitchell has a title problem. He manages what Red Hat calls "content findability" — a deliberately broad umbrella that swallows SEO, GEO, AEO and whatever new acronym the industry invents next. The nomenclature keeps shifting. His job doesn't.…