On Tuesday morning, Foot Locker unveiled "Hoops Lives Here," a new year-round basketball brand platform and campaign that reinforces the retailer's position at the center of basketball and sneaker culture. Built to celebrate the deep connection between the game and everyday life, the campaign celebrates how basketball isn't just played on the court — it lives in everyday moments, and it lives at Foot Locker. At the center of the campaign is a 30-second spot featuring NBA and WNBA stars Payton Pritchard (Converse), Paolo Banchero (Jordan Brand), Chet Holmgren (Nike) , and Jewell Loyd (Nike). "Hoops Lives Here" will roll out as a year-round platform across NBA broadcasts, social platforms including Twitch, YouTube, Instagram, Facebook, Reddit, and Snapchat. Plus, there will be e-commerce, digital out-of-home, and in-store experiences.…