Let us take a moment to reflect on Noir, Oreo, and the quiet dignity of getting it right The Oreo was born in 1912. That’s a long time to be in the sandwich cookie business. Long enough to get comfortable. Long enough to stop trying. For decades, Japan’s Oreos weren’t made by Nabisco at all. They were produced domestically by Yamazaki Biscuits, under a licensing arrangement with what eventually became Mondelez International. This was, by most accounts, a reasonable arrangement. The cookies were local. The quality was consistent. Nobody was complaining. Then Mondelez did what corporations do when things are working fine. The license expired, and Mondelez moved production of the Oreos it sells in Japan to China, exporting them to Japanese wholesalers and retailers. A cost decision. A spreadsheet decision. The kind of decision made in a room with no windows and a very good projector. Sensitive Japanese consumers noticed quickly — the taste had changed.…