The Pain of Manual News Monitoring — 4 Hours a Day Many PR teams spend around 4 hours daily manually monitoring news articles using tools like Google Alerts or Hootsuite, only to extract a handful of relevant information. For instance, a team of 5 people at a mid-sized company can waste up to 20 hours a day, equivalent to $1,000 in labor costs, just to stay on top of industry news. A specific example is a PR team at a pharmaceutical company that uses Excel sheets to track 500 news articles every week, wasting around 10 hours a week on data entry alone. The Manual Way — 10 Steps, 2 Hours per Article The current process involves manually reading news articles, identifying key entities such as companies, people, and locations, and then categorizing them based on sentiment and relevance.…