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Lucky Brand Debuts Americana-Inspired Collection with Coca-Cola

WWD·Angela Velasquez·24 days ago
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Coke is it, according to Lucky Brand The Authentic Brands Group and SPARC Group-owned denim brand debuted a new collaboration Coca-Cola on Wednesday. “In a modern tribute to Americana style, this collection lives at the intersection of heritage and culture, where genuine confidence looks better than manufactured perfection,” Lucky Brand stated. Lucky x Coca-Cola Spanning men’s and women’s T-shirts, hoodies, hats and more, the collection has an Americana-inspired theme, aligning with the United States Semiquincentennial this summer. Graphic tees feature slogans like “America, you’re the real thing” and American flag motifs such as the Coca-Cola polar bear wearing a flag bandana. A cotton soccer jersey with Coca-Cola branding nods to the FIFA World Cup taking place across North American this summer.…

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