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How the Vision Pro Rollout Inflamed Tensions at Apple

WIRED·Noam Scheiber·about 2 months ago
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#wired#apple#store#employees#stores#company
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Even before the headset’s release, the workforce at Apple Stores was under duress. Trying to get customers interested in the Vision Pro made it worse. Photo-Illustration: Jobanny Cabrera; Getty Images To roll out its new mixed-reality headset, the Vision Pro , Apple devised a plan almost as intricate as the device itself. In January 2024, Apple summoned hundreds of retail employees to its campus in Cupertino to train them on the Vision Pro’s features. The company asked them to sign nondisclosure agreements swearing them to secrecy about the device, and even about where in Cupertino the training occurred. While on Apple’s campus, they were required to place their phones in GPS-blocking Faraday bags. Employees who had completed a day or two of the training were not allowed to describe the experience to other retail employees who were about to receive their first demo, so as not to step on the novelty. It all heightened the romance when the workers finally tried out the headset.…

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