I'm not a marketing person. I'm a developer. So when I decided to take SEO seriously on my portfolio, I approached it the same way I approach everything else — read, implement, measure, iterate. This is the exact process I followed on my Next.js 15 portfolio to get it ranking on Google. Not theory. The actual implementation, the mistakes I made, and what finally worked. Why most developer portfolios rank for nothing Before the technical stuff, let me say the quiet part out loud. Most portfolio sites are invisible to Google — not because they're badly built, but because they're built only for humans who already have the URL. No metadata. No structured data. Generic <title> tags that say "Portfolio" or the developer's name and nothing else. Google doesn't know what you do, who you do it for, or where you are. So when a founder searches "Next.js developer Nigeria" or "hire React developer freelance", your portfolio doesn't show up — even if you're exactly the right person for the job.…