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Shein Reportedly (and Confusingly) Acquires Everlane
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Shein Reportedly (and Confusingly) Acquires Everlane

Fashionista Full·Catie Pusateri·3 days ago
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In today's surprising fashion industry news, private equity firm L Catterton is selling Everlane to none other than Chinese ultra fast-fashion giant Shein, Puck reported on Sunday. The deal valued Everlane at $100 million, and was reportedly approved by the board on Saturday. It's a rather...unique pairing, given that Everlane is a "sustainable" fashion darling with its transparent path to achieve net-zero emissions and its commitment to responsibly-sourced materials , and Shein is, well, Shein. The fast fashion e-commerce company has faced its fair share of controversies, including allegations of unethical labor practices , hazardous chemicals in its clothing and copyright infringement . Perhaps Shein is now seeking a reputational facelift by aligning itself with Everlane's "radical transparency." Founded by Michael Preysman, Everlane launched in 2010 as a direct-to-consumer label offering minimalist basics to sustainably-minded shoppers.…

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