AI search is changing how visibility works. Users are getting direct answers instead of clicking links, which means fewer chances to drive traffic . In this shift, AI citations are becoming the new gatekeepers, deciding which sources get featured in answers. Over the past year, search has moved from ranking pages to selecting sources, pushing us from traditional SEO toward AI-driven visibility. In this article, we’ll explain what AI citations are, how they work, and how you can earn them. Table of contents What are AI citations? How AI citations impact brand credibility How AI citations work: a complete breakdown Strategies to get cited by AI models Tracking AI brand presence with Yoast FAQs on AI citations AI citations: The currency of the AI-driven web Key takeaways AI citations are references that search engines include in AI-generated answers, enhancing credibility and visibility This shift in visibility moves from traditional SEO ranking to AI-driven inclusion as a key factor for brand presence AI tools…