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Inside Steve Aoki’s Collection: Where Cards, Culture, and Capital Collide

Collectibles On SI·Lucas Mast·28 days ago
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Steve Aoki isn’t your typical card collector. He’s a globetrotting DJ, producer, and entrepreneur whose career spans sold-out festivals, a global music label ( Dim Mak ), and a family legacy tied to the Benihana empire. Over the last few years, though, he’s built something else entirely: one of the most fascinating and wide-ranging collections in the hobby. And it all lives inside what he calls “Aoki’s Playhouse.” A peek inside Aoki's Playhouse: https://t.co/8bznMDOia7 pic.twitter.com/4p0bInOGuu — Forbes (@Forbes) November 25, 2019 From Nostalgia to Obsession Aoki’s entry into serious collecting came during the pandemic, when time off the road turned childhood nostalgia into something much bigger. Today, his collection reportedly includes more than 35,000 cards, so large that he’s moved a significant portion into the PSA Vault for storage, digitization, and eventual liquidity. But this isn’t just about scale. It’s about identity.…

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