Eastman uses AI to ensure transparency of green claims

2026-05-11

Eastman has developed a generative AI tool called "Green Claims" persona that scrutinizes marketing materials and packaging for potential greenwashing, drawing on guidance from the Federal Trade Commission and the EU, among other groups. The system highlights vague or generic phrases, prompting staff to use specific, defensible terminology and ensuring that environmental claims, such as "biodegradable" or "compostable," are backed by clear context.

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