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Shedeur Sanders’ $17.7M Jersey Earnings Shatters Tom Brady’s Record

Complex | Music, Sneakers, Pop Culture, News & Shows·Bernadette Giacomazzo·about 14 hours ago
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Shedeur Sanders may have entered the NFL as a fifth-round draft pick, but his popularity off the field is already producing numbers rarely seen in professional football. According to newly released financial disclosures from the National Football League Players Association, and obtained by Front Office Sports , the Cleveland Browns quarterback earned a record-breaking $17.7 million in group licensing income during the 2025-26 season. The figure is the largest single-season licensing payout ever reported for an NFL player. It surpasses the previous mark set by Tom Brady, who received $9.5 million during the 2021-22 season. Sanders' earnings were reported through his company, SS2Legendary, a nod to the quarterback's longtime personal brand. Unlike endorsement agreements negotiated directly by athletes, group licensing revenue comes from products featuring multiple NFL players. That includes jerseys, trading cards, video games, collectibles, and other officially licensed merchandise.…

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