This could change how Apple defines premium devices and how it prices them. Last updated: May 01, 2026 | 11:21 With production kicking off potentially in late 2025, tech industry leaders have speculated that the foldable iPhone could happen in 2026. 9to5 Mac For years, Apple’s product names have mapped out a hierarchy, Pro for power, Max for size, Air for lightness. But a shift now brewing, suggests something more decisive: a clearly defined 'top tier' that sits above everything else. And that matters more than it sounds, as it could change how Apple defines premium devices, and what users are willing to pay for the experience. According to Bloomberg’s Mark Gurman, Apple is exploring a major expansion of its Ultra branding, potentially using it not just for chips and the Apple Watch Ultra, but for its most ambitious hardware yet: a foldable iPhone and a next-generation MacBook. Internally, the foldable device may not even be called 'iPhone Fold' at all.…