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Saudi Arabia signs soccer World Cup deal and says sports investment is a priority

The Independent·James Robson·18 days ago
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Saudi Arabia’s sovereign wealth fund became an “official tournament supporter” of the World Cup on Thursday and reaffirmed its commitment to invest heavily in sports despite notable retreats from other ventures in recent months. In announcing the partnership, the kingdom's public investment fund (PIF) said sport was a “priority sector” and soccer was crucial to the “ongoing transformation of Saudi Arabia .” PIF announced this month that it was pulling the plug on future funding for LIV Golf , the breakaway tour that it has poured billions of dollars into, raising questions about its long-term plans for other sports after its enormous spending in recent years. While the value of the World Cup deal, which covers North America and Asia, was not disclosed, it further strengthens ties between Saudi Arabia and world soccer's governing body FIFA. 2034 host and TV The oil-rich kingdom has won the rights to host the 2034 edition of the World Cup and PIF was a commercial partner for last year's Club World Cup.…

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