Consumers are tired of paying for an increasing collection of streaming services, and Tubi is leading them down a new path. The Fox-owned, San Francisco-based company has leveled up into a major streaming player with its ad-supported, no-fee, no-subscription model. Since launching in 2014, Tubi has built a robust library of more than 300,000 movies and TV episodes, plus 400 scripted and unscripted Tubi Originals that cater to its millennial and Gen Z-leaning audience. (The company also launched Tubi For Creators, an initiative to bring creator-led stories to the platform, in June 2025, and its Creatorverse Incubator, a partnership with TikTok, this year.) In May 2025, Tubi reached a record 100 million monthly active users and 1 billion hours streamed per month. By October, the company had recorded its first profitable quarter, and in January, Nielsen reported Tubi accounted for 2.1% of total TV viewing minutes , ahead of Peacock and Warner Bros. Discovery.…