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For Coach and Kate Spade New York, AI-Powered Shopping Can Still Feel ‘Emotional’
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For Coach and Kate Spade New York, AI-Powered Shopping Can Still Feel ‘Emotional’

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In the future, a day may come that AI bots would shop items on behalf of busy consumers. But that day, even with the proliferation of autonomous bots called agentic AI , has not come yet—at least for the luxury fashion market. That’s according to Mandeep Bhatia, senior vice president of Global Digital Product and Omnichannel Innovation at Tapestry, Inc., which owns brands Kate Spade New York and Coach . “That world is not here yet,” he said in a breakfast media briefing on Wednesday. Instead, AI only forms a part of the shopper’s journey, which, in many cases, still end with the consumer visiting a physical store. Shopping luxury items, like a Kate Spade bag, is an “ emotional ” choice that requires a personal touch, according to Bhatia, as opposed to buying basic commodities, which arguably can be delegated to AI granted they fall within the consumer’s budget. To drive his point, he gave a personal example. Would he want a bot to buy a gift on his behalf for his daughter’s first year in college?…

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