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Steph Curry & Erick Peyton’s Unanimous Media Teams With Bryan Smiley’s Hard Carry Media For Next-Gen Sports Content Platform

Deadline·Jesse Whittock·19 days ago
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EXCLUSIVE: Steph Curry continues to build out his media empire, and this time he’s shooting for next-gen sports content creators. Curry and Erick Peyton ‘s Unanimous Media has teamed with Bryan Singer’s Harry Carry Media to form a joint venture that will act as a sports platform for creators and athletes on social media and YouTube. The venture will be rooted in NBA star Curry’s sports background, but will act more as a production vehicle. Unanimous and Hard Carry will look to co-develop, produce and distribute creator-led content, formats and scalable IP. This will natively carry on platforms such YouTube and TikTok. The first batch of programs will center on NIL college basketball players. Gold State Warriors star Curry will make special appearances in select projects, while taking an active role in shaping the creative direction, talent relationships and cultural lens for the JV.…

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