TV advertising has ruled the media roost for 75 years. Now, advances in targeting and product placement are re-writing the playbook. By , Head of Content & Media April 22, 2026 • 2 minutes read Table of Contents Table of Contents Television has dominated the advertising market for the better part of 75 years, despite an explosion in channels and an entire makeover of the media landscape. Despite advances in targeting through CTV, we know consumers will skip ads when it’s possible. As a result, TV advertisers are seeing ROAS go down and fewer opportunities to insert more ads into content.  Advances in AI now allow advertisers to insert their products and brands into TV content in a programmatic-like way, on short notice, with targeting, adding a new wrinkle to a medium that’s ruled the ad market for three quarters of a century. In this episode, we’re talking to Cory Treffiletti, CMO of Rembrand, about a whole new playbook for television advertising.…