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Gap co‑founder Doris Fisher — driving force behind iconic retailer's rise — dead at 94

New York Post·Reuters·28 days ago
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Gap co-founder Doris Fisher, who helped build one of America’s most recognizable clothing retailers, has died at the age of 94, CEO Richard Dickson said in a statement. Fisher and her late husband Donald Fisher opened the first Gap store in 1969 on Ocean Avenue in San Francisco, initially selling Levi’s jeans alongside records and cassette tapes. She coined the name “The Gap” in reference to the generation gap between baby boomers and their parents, helping the brand squarely target a fast-growing teenage market. Doris and Donald Fisher in an undated photo. The couple opened the first Gap store in 1969 on Ocean Avenue in San Francisco, initially selling Levi’s jeans alongside records and cassette tapes. Gap It rode a surge in denim demand in the 1970s to become one of the world’s most influential specialty apparel retailers, built at a time when female business leaders were rare.…

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