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is FAQ schema actually moving anything in AI overviews

Reddit r/digital_marketing·u/HoNam_·about 1 month ago
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is FAQ schema actually moving anything in AI overviews context, im an in house SEO at a 60 person B2B saas. been working on what could move our visibility in google AI overviews specifically. organic search is still our biggest channel, AI overviews now pull about 11 percent of impressions on the queries we care about, and that share is growing. spent 6 weeks rolling out FAQ schema across 40 of our top product and category pages. used the standard FAQPage type, 5-7 questions per page, answers ranged from 50 to 120 words. wrote them by hand based on real support questions we get every week. results from my tracking. AI overview appearance went from 14 percent of tracked queries to 22 percent. that sounds great until you look at the rest of the data. ranking position 1 also moved from 38 percent to 44 percent over the same window. we also published 6 new comparison posts that got picked up reasonably fast.…

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