Google is now showing directly hotel booking links directly inside the AI-generated responses within AI Mode. This can lead to sending hotels direct traffic in the AI response, which seems like a win to me.
This was spotted by Brad Brewer who posted a screenshot on LinkedIn and wrote, "Google is now surfacing direct hotel booking pathways directly inside conversation results, bringing official hotel websites into the AI discovery layer alongside OTA inventory."
Here is his screenshot:
I can't replicate this, so it might just be a test.
