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Trading cards are now a $50 billion global industry — and their comeback is just getting started

New York Post·Lydia Moynihan·17 days ago
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Trading cards, rebooted by social media, are now a $50 billion global industry. Entrepreneur Gary Vaynerchuk launched “VeeFriends” cards with Topps Chrome. Vaynerchuk believes the boom will last, despite comparisons to the NFT craze. Trading cards have been around for more than a century, but social media has rebooted the once iconic childhood hobby into a $50 billion global industry predicted to hit $90 billion by 2032. In Gary Vaynerchuk’s framing, trading cards aren’t competing with stamps or coins anymore. They’re competing with TikTok, Twitch and sports highlights — and somehow still winning. EMMY PARK Top influencers like Jake Paul and Livvy Dunne have lent their likenesses to card collections, turning their personal brands into tradable assets that can potentially broaden their fan bases. The latest to bet big on cards is Gary Vaynerchuk. He’s just launched a collection with Topps Chrome that features his “VeeFriends” characters.…

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