Logistics control towers sound like the perfect solution to supply chain complexity. Centralized visibility, real time tracking, and a single view of operations. On paper, it solves everything. In reality, most implementations fall short. Not because the idea is flawed, but because the execution often stops at visibility. Visibility is not the problem Most enterprises already have access to data. Shipment tracking, warehouse updates, inventory levels, delays, everything is visible somewhere. The issue is that this visibility exists across disconnected systems. A dashboard that pulls this data together does not automatically fix the underlying fragmentation. It just surfaces it. The real challenge is integration Control towers rely on data flowing from multiple systems like ERP, TMS, and WMS. But integrations are rarely stable. As systems evolve, APIs change, data formats shift, and workflows break. What starts as a clean architecture slowly turns into a network of dependencies that is difficult to maintain.…