Do you know what GEO is? You’re part of an elite minority! No? Then it’s not what you think it is. It is but also isn’t. In the realm of SEO, GEO is meant to replace it. It won’t work. Here’s why! Let me explain why GEO sucks before I confuse you further though! Rebranding SEO doesn’t happen Over the years there have been many attempts to replace the acronym or even discipline of SEO .  Each time a major new Google feature or Web technology appears the stale “ SEO is dead ” meme is revived. With AI summaries being the “next big thing” since 2024 a new cryptic acronym aims to replace SEO. It’s GEO as in “Generative Engine (?) Optimization”. Will it happen? Is this attempt any better than the countless before it? Spoiler alert: It’s no good. It’s not just that the acronym itself sucks. All the attempts to rebrand replace retire SEO didn’t really materialize and were limited in scope. SEO is around since at least 1997 when it was officially coined by John Audette .…