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‘In times like this, it pays to be Italian’: Mind Enterprises, the Campari-necking Italo disco revivalists who became a meme

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E ven if you’ve never heard Mind Enterprises’ music, there’s a good chance you will have seen them. A clip of the neo-Italo disco duo standing behind a pair of decks on a balcony in a Mediterranean city, casually pouring themselves big glasses of Campari and blowing luscious smoke rings, has become a widely shared meme on social media over the last 12 months. Its message feels like an inversion of the “ This is fine ” cartoon dog: the world might be on fire, but in Europe we still have la dolce vita and, actually, that is fine . Yet, when Mind Enterprises embarked on an 18-date North American tour at the start of this year, they had to fight to take their hedonistic hallmarks with them. “It’s been our daily diplomatic battle: every concert we’ve done, we always had to argue and discuss with the local production crew because they didn’t want to let us smoke.…

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