Most agency onboarding fails before the kickoff call happens. Not because the team isn't good. Not because the client is difficult. Because nobody collected the right context upfront, and the kickoff call becomes the place where everyone discovers what they don't know yet. The intake form is the fix. Not a 3-question "tell us about your project" form. A real one. Here's the framework we use — 27 questions across 6 categories — and why each group of questions matters. Why intake isn't optional When the intake is missing or vague, these things happen in week one: The kickoff call is spent gathering basics instead of making decisions Scope gaps get discovered during delivery, not before it The access collection process takes 10+ days because nobody mapped all the tools The delivery team briefs themselves from memory, not data A structured intake form converts the "getting started" conversation into a documented artifact your whole team can work from.…