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Inside Story: Inc.'s 'How I Did It'

Start-up·Eric Schurenberg·about 1 month ago
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Inc.'s Editor in Chief Eric Schurenberg reveals why the longtime series is always compelling and dramatic read. I had coffee on a recent morning with an entrepreneur, as I often do. What struck me about this founder, an enthusiastic Ohioan named Austin Allison, was how unremarkable his remarkable story was. He is CEO of dotloop, a maker of cloud-based software that streamlines the maddeningly slow dance of documentation that accompanies any home sale. Agents, real estate brokerages, and homeowners seem to find real value in dotloop's service: According to Allison, in four years the payroll has gone from two to 120, the footprint from five cities to 700, and revenue from zero to $15 million. Along the way, Allison went through a year without salary, maxed out his home equity line of credit, nearly bottomed out on cash, and gambled what little money he could scrounge on a booth at a real estate conference. By any standard--economic, business, or human--it's a remarkable, dramatic story.…

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