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How we Operate as an AI-first Company

Marketing·Yamini Rangan·about 1 month ago
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#blog#stage#teams#team#transformation#tools
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This is part three of a three-part series on how HubSpot transformed with AI. Part one covers how we build with AI. Part two covers how we grow with Agent-first GTM. Building the right engineering platform  and rebuilding your go-to-market motion are meaningless if the organization running them isn’t ready. That’s the part most transformation playbooks skip. It’s also the part that determines whether any of it sticks. We didn’t skip it; we doubled down. As a result, 94% of HubSpotters use AI weekly, employees have built over 3,900 AI agents, and our talent profile looks fundamentally different than it did three years ago. This is our playbook for HubSpot’s organizational transformation that made everything else possible. Stage 1: Building AI Fluency (2023–2025) The first stage is about fluency across the entire organization, and it has to start with commitment from the top.…

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