As Paramount prepares to take over Warner Bros. , the likely merger of HBO Max and Paramount+ would dominate the unscripted television market, new research has found. Paramount CEO David Ellison revealed in March that he plans to merge the two streaming services giving a combined platform over 200M subscribers . There’s been much discussion what a streamer that brings together shows such as HBO’s The White Lotus and Harry Potter with Paramount’s Taylor Sheridan library such as Landman and CBS titles such as Tracker would look like. But the two services also feature a raft of unscripted and reality content and the combination would create a dominant player in that sector. Watch on Deadline Research house Parrot Analytics has found that if the two services had been combined in the first quarter of 2026, it would have a 25.1% share of demand for unscripted content across the SVOD services.…