I was walking over to take the stage at SMMW 2026 in Anaheim, California, last Thursday, listening intently to Steve Huffman, founder and CEO of Reddit, talk about the last quarter at Reddit, but more importantly, to get a sense of what the focus would be for the rest of the year. Question after question, I saw a story unfolding that hadn’t been there in the last few earnings calls, one that had less to do with ad revenue and AI deals than with the underlying changes Reddit is making to the platform itself. Those changes matter if you’re trying to build organic presence on Reddit , connect with a community, or get cited in AI answers. OGS Media works closely with Reddit, testing new features, contributing to r/redditforbusiness , and other aspects we’re working on behind closed doors. But I’ve also been on Reddit for 20 years and have been watching these earnings calls since the IPO. This one was different and stood out to me.…