Claire’s, the trendy accessories chain for girls, has launched a summer campaign called “A Girl SMR at Claire’s” designed to get Gen Alpha away from screen time and into some real and fun experiences for the senses. It’s the first major campaign, encompassing marketing, stores, collaborations and new products, since Claire’s was acquired out of bankruptcy by Ames Watson for $140 million last year. Ames Watson is a holding company with more than $2 billion in revenues. According to Claire’s, the campaign is “rooted in Gen Alpha’s obsession with ASMR, tactile fidgets and all things sensory and brings the first social and AI native generation into an IRL universe build around activating the five senses.…