A lot of people talk about shipping faster. Very few talk about the thing that decides whether shipping even matters. The problem. Not the buzzword version. Not the polished version. The actual thing the product is trying to fix. Because in practice, a lot of “product ideas” are just vague pressure with a UI attached. The part that gets missed Before code, there is usually a sentence. Something like: “People need a better way to…” “Founders should be able to…” “Users want to understand…” “This should make it easier to…” The problem is that those sentences often sound good long before they are real. They feel usable. They feel buildable. They feel important. But they are often too soft to survive contact with reality. Why that matters for devs Developers are good at turning structure into systems. That is the strength. But it also creates a blind spot: once a problem sounds plausible, the instinct is to start building around it. You make the database. You design the flow. You wire the logic.…