Target stores are running a Pokémon merch promotion for the next few months encompassing clothing, toys, makeup, lifestyle items, and more, and fans have predictably gone just a liiiiiittle overboard in their enthusiasm. In addition to lining up outside stores and buying up lip balm like it’s going extinct, some people are managing to make a little money by scalping one weird product in particular: Pokémon Pop-Tarts. Pokémon Pop-Tarts come in Pikachu-emblazoned boxes of 12 pastries (six wrapped packages of two each). They are “Frosted Vanilla Cupcake” flavored, and cost $2.89 per box. These snacks are proving quite popular—they just went on sale this past weekend, and a quick scan of stores in my area reveals a maximum of two boxes (maybe) available in a 40 mile radius of my house. At least some of their popularity appears to be due to a perception that this is the “return” of a “retro” snack from 25 years ago, but I would like to dispute that claim.…