AB InBev is first 3-time Cannes Lions Creative Marketer

2026-05-07

AB InBev has become the first company to be honored as Creative Marketer of the Year by the Cannes Lions International Festival of Creativity for a third time. The recognition comes as AB InBev reports its first sales volume increase in three years, with revenue reaching $15.27 billion in the first quarter. "This is a historic win, recognizing a company that has made creativity scalable, measurable and sustainable across hundreds of brands globally," said Cannes Lions CEO Simon Cook.

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