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Americans now listen to podcasts more often than talk radio, study shows

TechCrunch·@AmandaSilberling·2 months ago
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Podcasts have officially overtaken AM/FM talk radio as the more popular medium for spoken-word audio in the United States, according to Edison Research’s Share of Ear survey. The researchers have tracked these statistics over the last decade, and almost always, the percentage of time people spent listening to podcasts increased, while their time with spoken radio broadcasts decreased. For the first time this year, podcasts eclipsed spoken-word radio with 40% of listening time, as opposed to 39% for radio. If anything, it’s surprising that it has taken this long for podcasts to overtake radio shows. (Remember, this doesn’t include listening to music on the radio.) But perhaps that speaks more to the durability of good, old-fashioned radio than the merits of podcasting. Image Credits:Edison Research We checked with Edison to see if these statistics include video podcasts, and they do.…

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