Home Stock Ideas Long Ideas Consumer Summary Coupang is rated Strong Buy, leveraging a logistics fortress and automation to drive margin expansion and defend market share. CPNG's Product Commerce division posted 8.4% margins and $2.485B adjusted EBITDA in FY25, with automation adoption offering further cost savings. Investments in Taiwan, Eats, and Farfetch currently depress consolidated profitability but are positioned as future earnings drivers with improving trends. With a resilient WOW membership program, robust net cash, and a $27 price target, CPNG offers undervalued long-term growth despite regulatory and competitive risks. Mirko Kuzmanovic/iStock Editorial via Getty Images Coupang's ( CPNG ) investment case is based upon the significant logistical structure that it has developed, making it a critical part of the national delivery infrastructure rather than just a traditional e-commerce platform.…