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The Secret to Amelia Dimoldenberg’s Online Superstardom? Control

WIRED·Katie Drummond·28 days ago
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For someone whose on-camera persona could hardly care less, the real Amelia Dimoldenberg cares a shocking amount. About pretty much everything, it turns out, that touches her work as director and host of YouTube sensation Chicken Shop Date , red-carpet celebrity inquisitor, and creative engine behind a raft of in-development TV and film projects. Edits on each of the awkward, uproariously funny Chicken Shop Date episodes? She does them. In-depth prep before greeting everyone from Hudson Williams to Ethan Hawke at the Oscars? She does that too. IP? She owns it—with great pride. The online algorithms whose whims dictate who sees what, and how much of it? Dimoldenberg may not control those, but she’s done a damn good job of conquering them. All through the meticulous control she wields over every other aspect of her projects, her process, and where both are taking Dimoldenberg next.…

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