Hi everyone. Between taking a nice vacation, recovering from the vacation and then work travel, the ‘old blog was collecting some dust. During my travels and discussions with customers, one of the items that keeps coming up is the need for clean, complete and accurate data. When you have the right data you can laser focus your marketing efforts and achieve a higher response from your marketing campaigns. This hopefully results in more sales opportunities and closed business for your company and that nice bonus that you deserve. Let’s face it, there is no magic wand that will instantly get you the data that you need for your segmentation goals. It’s going to take some time and effort but there are some ways to automate the process and I’m going to focus on two examples that I came across this week. Before we get to these, let’s examine the pitfalls that some marketers fall into when it comes to collecting data.…