Our safety teams work around the clock to stop bad actors that use increasingly sophisticated, malicious ads. In 2025, Gemini-powered tools dramatically improved our ability to detect and stop bad ads: Our systems caught over 99% of policy-violating ads before they ever served, and we’re continuing to evolve our defenses to stay ahead of even the most advanced schemes. Blocking ads with greater precision Our teams have long used advanced AI to identify and stop scammers, and Gemini takes that work even further. Our models analyze hundreds of billions of signals — including account age, behavioral cues and campaign patterns — to stop threats before they reach people. Unlike earlier keyword-based systems, our latest models better understand intent, helping us spot malicious content and preemptively block it, even when it’s designed to evade detection. This proactive approach helped us defend against bad actors.…