Animal welfare charity SPANA has rebranded as Working Animals International, a change that more clearly reflects what the charity does. Working Animals International works with a series of locally based partners who protect the welfare of working animals such as horses, donkeys and camels. Such animals support an estimated 600 million people around the world to earn a living and access food, water and transport. (Image credit: The Clearing) At the heart of the identity is the brand promise, 'impossible to overlook'. This reflects the suffering of working animals and is both attention grabbing and a call to action. While the previous identity looked a little dated, the new look includes a new globe logo, which includes the intertwined profiles of a horse, camel and a donkey, which fit together with a beautiful use of negative space. The colour scheme represents nature while the tone of voice reflects the brand's attributes: resolute, illuminating and transformative.…