Seth Godin puts it simply: Do you trust that when you hit the brakes, your car will stop? Yes. Because the braking system made a promise , and it has kept that promise every single time. That’s how trust works. Not through authenticity or good intentions, but through consistency. For most of the last century, organizations earned trust solely through human-to-human interactions. A handshake, a phone call, a face behind the counter. Today, that’s changed. The systems you choose to run your operations are now making promises on your behalf—when a payment processes instantly and as expected, when a package arrives on time, when an unsubscribe actually works—thousands of times a day, to people who may never meet you. Your technology is your handshake. And with AI , these “faceless” handshakes are only accelerating. You already know you can consistently deliver on your promise, but can your software?…