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Using Pop Culture to Defeat Gender Inequality
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Using Pop Culture to Defeat Gender Inequality

Knowledge at Wharton·Knowledge at Wharton Staff·about 1 month ago
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Violence against women and girls is “the single largest human rights pandemic on this planet,” says Mallika Dutt, founder and CEO of progressive human rights group Breakthrough. Dutt had made it her mission to end violence and gender inequality by taking a fresh approach to addressing the issues. Breakthrough uses a combination of mass media, pop culture, technology, high-level partnerships and grassroots initiatives to try to transform the social and cultural norms that promote violence against women. Her campaigns have reached tens of millions of people around the planet. Breakthrough was recently awarded the University of Pennsylvania’s annual Lipman Family Prize , which recognizes exemplary, innovative organizations operating in the social sector. Umi Howard, the director of the Lipman Family Prize, sat down with Dutt to discuss her work, her inspirations and her hopes for the future. An edited transcript of the conversation appears below.…

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